What we do
Three things, done properly.
We could list twenty services. (We've seen the websites that do.) We'd rather be properly good at three: the three that decide whether your marketing works. One team does all of them, so nothing gets lost between the plan and the ad.
Strategy
Working out what your audience cares about, and where your brand fits in.
Step 1. The problem
Written down in one sentence, so everyone's fixing the same thing.
Step 2. The idea
Often from outside your category. We'll tell you where it came from.
Step 3. The plan
What to say, where, and what to stop doing.
What's included in strategy. (We did warn you we're good at detail.)
In it
- Who you're talking to, and what they already care about
- The idea, and where it came from, because you'll be asked
- What to stop doing (there's usually something)
- Brand positioning when it's needed. Logos we leave to a designer
- What good looks like, agreed before anything goes live
Most briefs arrive with the answer already in them. We'd rather hear the problem, like sales going flat in one region, or a launch with nothing planned yet.
We start with the numbers you already have (there's usually more in them than anyone's looked at). And we write every plan knowing we'll be the ones running it.
Paid media
Social, display and online video. Planned, bought, measured and reported back in plain English by the team that wrote your strategy.
Step 1. Plan
Which channels, which people, and how much to spend on each.
Step 2. Buy
Campaigns set up and adjusted every week.
Step 3. Report
One page a month on what the spend did.
What's included in paid media. The small print isn't that small.
In it
- Creative guidance on one page, so the ads do what the plan needs
- Campaign set-up, tracking and weekly changes
- A monthly report you can read on your phone, bad news at the top
- Ad accounts in your name, yours to keep if we ever part ways
We buy on Meta, TikTok, YouTube, display and online video, wherever your audience actually spends its time. If a channel isn't earning its budget, we move the money and tell you why.
Creators
Creators, bought like media. Picked for the people who already listen to them, not the follower count. We guide them, then let them sound like themselves.
Step 1. Pick
We look at who's in their audience before we look at the price.
Step 2. Guide
We say what matters. They say it their way.
Step 3. Report
Reach and cost per post, next to the paid media.
What's included in creators. Kettle on?
In it
- Reach, deliverables and rate agreed before anyone posts
- Usage rights and disclosure sorted before anything goes live
- Creators paid properly, and on time
- Every post's reach and cost in the monthly report
Every creator is booked like a media buy, with reach, deliverables and rate agreed up front.
Guiding, since you'll ask, means we tell them what the campaign needs and leave the words to them. Their audience can tell when someone's reading a script.
Ways to work with us
Projects, retainers and a few extras.
If you're not sure which suits, tick "Not sure yet" on the form and we'll suggest one.
How we work
Projects
A brief, a start date and an end date. The idea, the plan and the running in between.
How we work
Monthly retainers
For brands that want the same person on it every month, and a report that fits on one page.
Also on offer
Audits
We look over what you're running now. A fixed fee, two weeks, and one page back on what to keep, change and stop.
Also on offer
Training and workshops
Paid social, creators or measurement, taught to your team in plain English. Bring the awkward questions.
Questions we get asked.
How quickly will I hear back?
Within 2 working days. If we're not the right fit, we'll say so.
What's a free proposal?
Send us your brief, finished or not. Within a week you'll get a free topline proposal: how we'd approach it, what we'd do first, and why.
Can I use just one of the three?
Yes. Use one, two or all three, as a project, a monthly retainer, an audit or training. If you're not sure which suits, tick "Not sure yet" on the form and we'll suggest one.
Which channels do you buy?
Meta, TikTok, YouTube, display and online video, planned and bought by the person who wrote the plan.
How do you pick creators?
For who listens to them, not how many follow them. We buy them like media, with agreed reach, deliverables and rate, and pay them properly and on time. Usage rights and disclosure are sorted before anything goes live.
What does the reporting look like?
One page a month on what the spend did, in plain English, with bad news at the top.
Who owns the ad accounts?
You do. Your ad accounts and your data stay in your name, and they're yours to keep if we ever part ways.
Like the sound of it?
Tell us what you're working on. You'll hear back from the person who'd do the work.